Globally, 2007 was a bullish year for the animation industry with there being no apparent shortage of production projects available for the world’s production houses.
From our perspective, we were well placed to take full advantage of the cycle and managed to record our biggest year……by far. It was clear that our earlier decisions to expand our facilities and I.T. infrastructure paid off. It’s also self-evident that no amount of facilities expansion is worth a “dime” without a similar expansion in personnel and, in this regard, our continued commitment to training put the icing on the cake for us.
The business mix was also interesting. Compared to 2003 which was 100% 2D, 2007 resulted in 7 Flash series being produced against our 2 x 2D series. This is very much a sign of the times. 2D is definitely becoming a rarer animal and Flash (digital) style productions continue to increase in number. Again, Top Draw’s decision in 2003 to embrace Flash has certainly paid dividends.
The Philippines continues to cement its position as a preferred broad-based Outsourcing destination to the rest of the world and this can only help the animation sector.
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